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Two segments, one supply chain

A dealer counter and a highway contract have almost nothing in common except the cement. We run them as distinct businesses with distinct disciplines.

Our Services

Two segments, one supply chain

Trade and Non-Trade are run as distinct businesses with distinct disciplines — because a dealer counter and a highway contract have almost nothing in common except the cement.

  • 01

    Trade Segment — Retail Distribution

    Our Trade segment is the retail backbone: an established network of authorised dealers and sub-dealers that puts cement within reach of individual homeowners, contractors and small builders across urban and rural markets alike.

    • Wide dealer and sub-dealer network ensuring last-mile availability
    • Multiple brands and grades — OPC, PPC and PSC — for residential builds, repairs and small projects
    • Consistent stock availability, including through peak construction season
    • Transparent, market-linked pricing that protects dealer margins
    • Dealer support programmes: credit facilities, timely delivery, promotional backing
    • Strong presence in tier-2 and tier-3 towns and rural markets
  • 02

    Non-Trade Segment — Institutional & Bulk

    Our Non-Trade segment serves large-volume buyers: construction companies, real estate developers, EPC contractors, government agencies and industrial clients whose requirements are high-volume, time-sensitive and technically demanding.

    • Bulk supply tailored to project timelines — real estate, highways, bridges, industrial complexes
    • Dedicated account management for builders, EPC contractors and public-sector projects
    • Direct-to-site delivery, bulk transportation and just-in-time supply models
    • Quality control and technical support for RMC plants and specialised applications
    • Structured pricing, credit terms and contracts suited to long-term procurement
    • Proven track record across public infrastructure, housing schemes and industrial development
  • 03

    Sales Promotion & Channel Development

    As appointed sales promoter for JK Lakshmi Cement and Nuvoco Vistas, we build brand share on the ground — recruiting dealers, generating demand and supporting the channel with the technical and commercial backing it needs to sell.

    • Dealer recruitment, onboarding and territory planning
    • Demand generation with masons, contractors and influencers
    • In-market brand visibility and promotional execution
    • Primary and secondary sales tracking against targets
    • Competitive intelligence and pricing feedback to the principal
  • 04

    Carrying & Forwarding (C&F) Operations

    As the appointed C&F agent for JK Lakshmi Cement in Hapur, we run the depot: receiving manufacturer stock, warehousing it correctly, and dispatching against orders with the inventory discipline and documentation a principal requires.

    • Depot receipt, storage and dispatch on behalf of the manufacturer
    • First-in-first-out stock rotation with moisture-controlled storage
    • Real-time inventory reconciliation and stock reporting
    • Order fulfilment, loading and outbound freight coordination
    • Complete statutory and commercial documentation
  • 05

    Third Party Commission (TPC) Facilitation

    We act as TPC agent for JK Cement, Nuvoco and UltraTech, facilitating sales into the institutional segment — government departments, semi-government bodies, public-sector undertakings and private enterprises.

    • Institutional buyer identification and relationship management
    • Tender participation support and rate contract facilitation
    • Coordination between manufacturer, buyer and site on delivery schedules
    • Documentation, invoicing and reconciliation for audited buyers
    • Post-supply technical liaison and grievance resolution
  • 06

    Logistics & Delivery

    Supply reliability is a logistics problem before it is a commercial one. We operate end-to-end transportation covering both retail counters and project sites, sized to the order rather than to a fixed fleet.

    • Direct-to-site bulk delivery for institutional projects
    • Retail replenishment to dealer counters and godowns
    • Just-in-time scheduling that reduces buyer storage cost
    • Route and load planning across Ghaziabad, Hapur, Noida and Bulandshahr
    • Delivery tracking with confirmed challans at handover

Our Mandate

Four roles across the cement trade

Tulshi Cement has assumed multiple roles in the cement trade as market demand requires — working directly with manufacturers, dealers, wholesalers, retailers and end customers.

  • Sales Promoter

    JK Lakshmi cement Ltd

    Driving primary and secondary sales for JK Lakshmi Cement across the Ghaziabad and Hapur markets, working directly with the dealer channel to build brand share and ensure consistent product availability.

    TerritoryGhaziabad & Hapur

  • Sales Promoter

    Nuvoco Vistas Corporation Ltd.

    Representing Nuvoco Vistas across three high-growth districts of western Uttar Pradesh, expanding retail reach and supporting dealers with demand generation and technical guidance.

    TerritoryGhaziabad, Noida & Bulandshahr

  • Carrying & Forwarding Agent (C&F)

    JK Lakshmi Cement Ltd.

    Operating as the appointed C&F agent in Hapur — receiving, warehousing and dispatching stock on behalf of the manufacturer, and managing the documentation and inventory discipline that a depot demands.

    TerritoryHapur

  • Third Party Commission (TPC) Agent

    JK Lakshmi cement Ltd, Nuvoco Vistas Corporation Ltd. & UltraTech Cement Ltd.

    Facilitating institutional sales for three of India's largest cement manufacturers, connecting government bodies, semi-government organisations and private enterprises with the right product, price and delivery schedule.

    TerritoryInstitutional & Government Buyers

Industries Served

From a single bag to a bridge deck

The same organisation services an individual home builder and a multi-thousand-tonne institutional contract, without either crowding out the other.

  • Real Estate & Housing

    Residential developers building townships, apartment complexes and gated communities, supplied on schedules that track the pour plan floor by floor.

  • Infrastructure & Highways

    Highways, flyovers, bridges and urban transit works, where volume, grade consistency and delivery timing are all non-negotiable.

  • Government & Public Sector

    Central and state departments, semi-government bodies and public-sector undertakings procuring through rate contracts and tenders.

  • Industrial & Manufacturing

    Factory floors, warehouses, plant foundations and chemical-exposure environments requiring sulphate-resistant and slag-blended grades.

  • Ready-Mix Concrete Plants

    RMC operators who need grade-consistent bulk cement and technical support to hold their own mix designs within specification.

  • Individual Home Builders

    Homeowners and small contractors buying by the bag, served through our dealer counters with genuine, factory-sealed product.

  • Dealers, Retailers & Wholesalers

    Channel partners who depend on reliable replenishment, honest margins and promotional support to grow their own counters.

  • EPC & Civil Contractors

    Engineering, procurement and construction contractors running multiple concurrent sites, coordinated through a single account desk.

See All Industries

Let’s Build Together

Tell us what you’re building. We’ll tell you what it needs.

Whether it is a single bag over the counter or a multi-thousand-tonne institutional contract, our sales desk will get you the right grade, at the right price, on the schedule your site actually runs on.

Request a Quote+91 94552 51821